TDMR Europe welcomes new member Nupo in continued expansion drive

Posted On: 14th May 2024

TDMR Europe is pleased to announce that slimming foods company, Nupo has joined the association.

TDMR Europe’s membership has continued to expand ahead of the elections in the European Parliament and the UK. Public health and obesity are likely to be key issues in the legislative programmes in both Brussels and London and TDMR Europe provides advocacy on behalf of its members on the role that formula diet foods play in tackling ever increasing levels of obesity and related conditions.

Peter Wedelheim, CEO of Nupo said:

“Joining TDMR Europe marks a significant milestone for Nupo. As a member of the Group we will benefit from their extensive policy, regulatory and PR expertise and we will be part of the organisation’s efforts to influence and shape public debates and policies affecting the sector, allowing for greater development opportunities for the products we create”.

Since 1981, Nupo has been providing low and very-low calorie diet products to help people with obesity lose weight and improve their health. Based in Copenhagen, Nupo works with development, production, marketing and sales for both the Danish and international markets.

Nupo is a partner of The Lighthouse Consortium on Obesity Management (LightCOM), a landmark obesity management programme launched in Denmark and the UK in 2023, providing an individualized combination of TDR, behavioural support and physical activity.

The Chair of TDMR Europe, Professor Anthony R Leeds said:

“TDMR Europe membership is more important than ever for businesses involved in the manufacturing and distribution of slimming foods.

With obesity levels across Europe continuing to rise, the industry needs to help decision makers gain a better understanding of their products and the vital role they can play in addressing this critical public health challenge. 

This becomes even more evident when considering that the European elections as well as the elections in the UK will create legislatures that will influence food and public health policies in the next 4-5 years and will likely mean a change of priorities and approach on key regulatory files. Mandatory front-of-pack nutrition labelling (FOPNL) in the EU and the ongoing review of the regulatory framework for total diet replacements (TDRs) in the UK will likely affect the use of formula foods across the UK and Europe.

TDMR Europe members’ knowledge  and longstanding public affairs and PR experience, will ensure thatthe regulations governing formula diet products are appropriate and proportionate.

We are very pleased that Nupo has joined TDMR Europe, and we look forward to working with the Nupo team.”

More information on total diet and meal replacement products can be found here.