Slimming foods trade association welcomes another new member in continued expansion drive

Posted On: 14th May 2020

Total Diet & Meal Replacements Europe (TDMR Europe) has announced that Slimmerlife, a leading international diet programmes provider, has joined its membership. At a time when public health is playing an increasingly significant role in everyday life, TDMR Europe’s continued growth demonstrates the significance of organisations collaborating and finding solutions, as the trade association expands upon its growing global presence, with Slimmerlife distributing products in Cyprus and Australia.

Slimmerlife is a distributor of the 1:1 Diet by Cambridge Weight Plan, which provides nutritionally balanced products consumed as the sole source of daily nutrition for fast, predictable weight loss or combined with conventional food for more gradual weight loss and weight maintenance. Originally called the Cambridge Diet, the weight loss method was rebranded in 2019, to become the 1:1 Diet by Cambridge Weight Plan.

The programme involves eating specially formulated meal replacement products such as bars, drinks, soups and as with other TDMR Europe members, direct support is provided throughout the process. TDMR Europe is delighted to welcome an organisation which strives for reliable and effective weight loss to the association.

Professor Anthony Leeds, Chair of TDMR Europe, said:

“We are delighted to welcome Slimmerlife to the TDMR Europe family and very much look forward to working alongside them in future. Their determination to provide safe, convenient and nutritionally balanced meals to produce long-term weight loss aligns entirely with the ethos of our association. This continued drive in the growth of TDMR Europe’s membership is very much a reflection of its position as the industry voice and demonstrates its commitment to increasing understanding of specialist weight management foods in the fight against obesity and related diseases in Europe.”

Founder of Slimmerlife, Helen Zenios, said:

“Slimmerlife Diet Cyprus is delighted to be a part of such a pro-active group! As a market leader in the Cypriot weight loss market, the business has had to deal with its fair share of challenges from various professional bodies and misinformation from the media.  Having a voice through TDMR not only gives us strength in numbers, but also greater credibility within the healthcare and weight loss industry. I therefore, applaud all the work that is being done and look forward to contributing to its on-going success”.

Slimmerlife joins Belgium based Equibre3 as TDMR Europe’s latest recruits. TDMR Europe represents the European trade body for manufacturers and distributors of formula diet products, including total diet replacement products (TDRs) and meal replacement products (MRPs) which provide weight loss and weight management programmes for the overweight and obese. It is the voice of the slimming foods industry in dialogue with regulators and policy makers, campaigning in favour of proportionate EU legislation that is optimal for consumer protection and industry efficacy.